Younger agents enter the field with ready-made social media and technological savvy.
Millennials are making their mark on the real estate business, and they’re changing the profession.
The median age for real estate agents is 54, but millennial agents — roughly those aged 22 to 39 — make up 18 percent of all agents, up from 11 percent in 2012, according to the National Association of Realtors’ 2018 member profile.
Growing up in the digital age has allowed younger real estate agents to enter the profession with a ready-made social media and technological savvy that can help them connect with customers or better make use of technology, according to several Capital Region realty pros.
“I think one of the biggest advantages of being a millennial is growing up in the social media age, so one of the things that I’m pretty adept at would be social media marketing,” said Adam Popham, a real estate salesperson for Better Homes and Gardens Real Estate.
According to NAR data, 91 percent of realtors use social media to some extent; 71 percent of realtors said they are on Facebook and 59 percent on LinkedIn.
“That’s how you’re getting your business,” Popham said. “You have to market yourself.”
For Anthony Redway, 25, a real estate salesperson with Berkshire Hathaway in Clifton Park, mobile phone applications like Facebook allow him to give a live tour of a home online. Others, like Homesnap, allow him to access real estate databases and virtually walk a property’s lines from his phone.
“I use technology as much as I can … I also try to build up my Zillow profile, so I have an online presence,” Redway said, referring to the online real estate database company. “Technology is definitely going to play a forefront role in real estate because everything is a little more efficient.”
He said a paper contract can typically take from 15 to 20 minutes to get done, whereas an electronic contract is done in five minutes and can be edited and reshared if changes are needed.