Coors Light

El Cuerpo Te La Pide.

coors light

TV Commercial - Beach Party

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TV Commercial - Scuba Diver

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TV Commercial - Me Gusta

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TV Commercial - Mañana

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Client: V. Suárez & Co.

Brand: Coors Light

Abstract: Big is not necessarily always better – and that’s certainly true in the world of business. When global players largely dominate a particular market, there might seem little chance for the smaller guy to succeed. But sometimes a narrower focus can reap rich rewards. And doesn’t everyone like to put one over the top dog? V. Suárez and Company did just that when successful marketing and distribution strategies enabled a successful launch of new beer, Coors Light. This was the first step towards the brand taking the lion’s share of the Puerto Rico beer market with a whooping 64% of the beer market share.

Proprietary Loyalty Program Magazine

Sports Illustrator Magazine

Billboards

Bus Stop Station

Flyers

Posters

TV Commercials

Website

Social Networks

Newspaper Teasers

On Location Promotions

Live Events Sponsoring

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