Heineken - Brand & Campaigns

Now You Can.

heineken

TV Commercial - Carnaval

heineken
Play Video

Client: Méndez & Co.

Brand: Heineken

Abstract: From these executions and other central offerings, it is clear that the global marketing team wants ‘internationalism be expressed through multi-culturalism, pluralism and a sense of homogenized brand stature that reinforces global iconicism: that the brand is as big in Puerto Rico as it is in Amsterdam, part of global language and a recognized currency.

At the local level internationalism has also been communicated to express a sense of sophistication or heritage. But this approach is more reflective of aspired lifestyle or image for the target consumer than a celebration of inter-contentedness through the brand.

Proprietary Loyalty Program Magazine

Sports Illustrator Magazine

Billboards

Bus Stop Station

Flyers

Posters

TV Commercials

Newspaper Teasers

On Location Promotions

Live Events Sponsoring

Comments are closed.