Marketing for salleing a home

How tailored marketing approaches sold two properties

An opening bid of $1.5 million kicked off the proceedings at the auction of 17 Auld Ave, Eastwood. The property sold for $1.801 million — a “six digit figure” above the reserve, according to co-selling agent Scott Baxter from Ray … Read More

Social Media for Real Estate

Here’s the key to social media marketing for real estate agents and LOs

A clue: Find one good piece of content and break it down. Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today’s market. As important as … Read More

millenials real estate

Millennials changing the real estate profession

Younger agents enter the field with ready-made social media and technological savvy. Millennials are making their mark on the real estate business, and they’re changing the profession. The median age for real estate agents is 54, but millennial agents — … Read More


Florida Housing payment help for first-time Clay homebuyers

CLAY COUNTY – The Florida Housing Finance Corp. will relaunch the Florida Hardest-Hit Fund Down Payment Assistance Program March 4 in Clay County. This federal program was implemented to prevent foreclosures by stimulating home purchase activity and stabilizing neighborhoods in … Read More


Real Estate Listing Marketing: Then And Now

In the 1980s, real estate agents had to advertise properties in the newspaper to compete. With no internet, almost no exclusive listings, and no co-broking, the only way to attract customers (other than through your sphere of influence) was to … Read More